Keyword Research and On Page SEO are the Foundation to Your Rankings
You can’t expect to rank for a keyword if you don’t even have it typed on your webpage. And before you start adding “keywords” to your pages, ask yourself why even add keywords that I haven’t researched and analyzed to confirm the search opportunity?
Taking time to analyze your target market and perform keyword research and analysis is essential to your SEO success. Keyword Research and On Page SEO are the foundation of SEO services and should not be overlooked.
What Is Keyword Research?
Keyword research involves analyzing keyword search data provided by search engines such as Google. Various tools are available to sort and filter the data collected from searches performed on major search engines.
Some of the metrics to analyze include the monthly search volume a keyword has (your opportunity) and how many pages are indexed in Google for that keyword (your competition). One should also take into account other information specific to the SEO campaign such as operating city or region for example.
The first step to successful keyword research is analyzing keyword data from multiple sources to find the best opportunities. We use the best data sources in the industry and uncover the most targeted and least competitive keywords that will provide exposure to your buyers.
With a list of the best keyword opportunities in hand we begin analyzing SERPs and researching your competitors that currently rank top 10 for these keywords. This helps us understand the type of content, quality, and quantity that will be needed to rank. We also analyze link profiles to ensure your site has enough authority to compete.
Once we know what we are up against, we develop a content strategy to out rank the current webpages in the top 10 SERPs. We can utilize a blog, an FAQ site, build out service pages, create infographics, videos and more to add strategic keyword optimized content to your website.
We Uncover the Best Opportunities
Our SEO team utilizes the best tools in the industry including Google’s very own Keyword Planner as well as 3rd party vendor services such as SEMRush and Moz Analytics. With these tools we are able to perform in depth keyword research and even apply keyword data filters such as regions to analyze data in your specific operating location(s).
Our analysis will target keywords that users search when looking for your product or service. We will look for opportunities to target less competitive keywords that still receive high search volume. Our professional keyword research service will result in a keyword targeting strategy for your entire website and SEO campaign.
Next is On Page SEO (Website Optimization)
With the keyword strategy from our professional keyword research service we will begin optimizing On Page SEO factors on your website. It is crucial to optimize all of the technical on page SEO factors to achieve the best results. Our website optimization process is detailed and we make sure to optimize every on page SEO factor for your target keywords.
Here are the on page SEO factors that we will optimize:
- Meta Titles and Descriptions
- Headers or H1-H6 Tags
- Site Architecture
- Text Content
- Internal Linking
- Image Alt Tags
- Video Content
- Schema Data
- Redirects and Robots.txt
Our On Page SEO service will improve your site’s user-friendliness but more importantly it will improve search rankings for your target keywords. Website optimization is one of the most important tasks that should be performed on a website.