Most business owners today understand that utilizing social media for promotional purposes can increase traffic and sales to their website just like SEO can do. Even though there are an abundance of social networks on the market, there is a relatively new player that savvy business owners will consider if they really want to reach their target audience. Pinterest is one of the fastest growing social media sites to date.
Even Mark Zuckerberg, founder of Facebook, has taken the leap into the ranks of Pinterest users.
Because Pinterest has such a vast following, it is critical that you take the time to understand how this site works and the best ways to use it to benefit your business. One of the reasons that it is so advantageous for business owners is that people target their feed so accurately for their personal interests. This simplifies your efforts in finding the audience most likely to find appeal in your products and/or services.
Enough about how popular Pinterest is and how important it is to increase traffic to your site. There are actually several questions that you need to have answered in order to best understand how to make the most of this potentially powerful marketing tool.
So, What Exactly is Pinterest?
It is a unique site where users create their own boards of interest. Then, when they find pictures, videos, and other items of interest while browsing the web, the users can “pin” the web content they like onto one of the boards they created. People have the option to adjust their settings to allow only certain people to view their boards. While some boards are made private, in order to minimize the chances of underage friends and relatives viewing them, members can also create an endless array of public boards where anyone can view the shared images. If someone likes a particular board, they can then follow the posts of that board.
Pinterest boards range from those related to food and decorating to ones that teach others about marketing and other business opportunities. Pinterest provides an excellent opportunity for link building. When images are shared, a hyperlink to any predetermined URL is easily included in the feed. For example, the image of Mark Zuckerberg above has a “pin it” button next to it, and when used it will pin the image and create a backlink to this article.
How can you benefit from Pinterest?
The number of monthly unique visits to Pinterest has rapidly increased, causing investors to pour in millions of venture fund dollars to keep the site going. In fact, it drives more traffic to businesses than Google+, Reddit, and LinkedIn. More than 11 million people in the United States alone visit the site on a monthly basis.
The first thing you need to do is open a Pinterest account. This incredibly simple process can be done through your Facebook account or you can create one separately. Just follow the simple instructions when you first navigate to the site.
Then, you can begin to gather as much information as possible from others who have benefited from their easy to use platform. Even businesses that are vastly different than your own can be great examples of how to make the most of this innovative site.
One thing you need to keep in mind is that Pinterest users are most likely to share images that quickly catch their eye. While it is a fabulous promotional tool, you need to have images and content that will keep people pinning your images and links for others to see. So, content that isn’t focused on promotion can often times be good for this.
Some Pinterest tips and other things you need to know
- Learn how others with similar businesses have used this site to their advantage. Locate the boards and scroll through their boards to see what types of images they post. Because there is a learning curve, the most recent feed is what they have found to be most effective.
- Use the Pinterest Widget Builder to make “PinIt” buttons for your images, which leads to my next tip..
- Make certain that you include images across your website. These pictures need to have visual appeal and/or contain interesting information. Because images drive Pinterest, the users are very visually oriented.
- Brand your images by adding your logo to the corner, keep it subtle as to not distract the user too much from your image.
- Provide your current visitors with information on how Pinterest works. When you encourage them to make Pinterest part of their social media experience, you are already helping to establish your own presence there.
- Use Google Analytics to watch your traffic, just as you do with any other social media website. This will help you to determine the best time to pin to your boards and which images are most effective at moving them, along with your hyperlinks, across the Pinterest world.
As you can see, Pinterest shows a great deal of promise in assisting business owners who have a visually appealing product to capture more engagement, links, and website traffic than many of the other social media sites. This is only the beginning of what you need to understand in order to maximize this piece of your social media marketing strategy. Keep an eye out for more information on our blog that will help you to further increase your traffic from the use of Pinterest.
Have questions about your Pinterest profile, or something else to share about Pinterest? Share your thoughts in the comments below.