If you have been visiting our site over the past week or so, then you may have noticed that we just changed our colors. If it has been a while since you’ve stopped by then maybe you remember our old color, HTML color code #a68064 a certain hue and shade of brown.
For whatever reason, we liked that brown when we chose it. However, now after doing research even our own preference has changed.
But why did we do color research and decide change our website’s color? Because…
It Doesn’t Matter That You Like Your Colors. It Matters That Your Visitors Like Your Colors.
I mean after all my business partner and I were happy with brown, we loved it. The problem wasn’t that we were tired of it. No, in fact we had a much bigger problem. We learned that our audience disliked the brown. That is right, male and female alike, our audience wasn’t fond of our brown.
Poll Your Audience To Learn Their Color Taste
How do we know what our audience thinks about our colors? Well, since our new website had been live for a long enough amount of time for our visitors to have experienced the new theme, we simply asked them for feedback on our new website. I reached out to some of my clients and some of our readers to find out what they thought about our new design including our theme colors. It was apparent from the feedback that many of our visitors noticed the brown and had a distaste for it.
This feedback forced us to stop thinking about what colors we liked and start thinking about the colors our visitors liked. After all, our website is our sales channel, and we are always optimizing it to increase conversions. So, we knew that our web design’s colors needed to be optimized, after seeing the feedback.
Our Color Research Confirmed That Blue Was Generally Liked by Males and Females
We performed color research to see which demographics liked certain colors. We wanted to make sure to get the perfect color to increase conversions if we were going to go through all of the trouble to change our entire web design’s color. Because making a design change such as changing your entire website theme’s main color is a huge decision followed by a large task!
Which is sorta my point. If you want to compete online these days, then you need to be ready to make big changes. Especially to something as important as your web design’s color since it does impact conversions so heavily. Ongoing website optimization is essential in 2014.
Optimizing Your Website Colors Will Decrease Bounce Rate While Improving Conversion Rates
You see, as the web continues to grow and evolve, we are seeing a trend with Google. That trend is that we need to build high quality websites that users love, in order to rank well in search engines. Google looks at things like bounce route to determine if users landed on an acceptable webpage for whatever information that they were searching for.
So, optimizing web design colors can help quite a bit with your efforts in designing a great site that your users will love. Building sites for a great user experience (UX) is also very important for converting your website visitors into customers, but pump the brakes! Before you can even think about conversions, make sure you are delivering a web design that your visitors can immediately, subconsciously, enjoy and connect with. By doing this you can decrease bounce rate and improve your SEO.
Not convinced that colors significantly impact bounce and conversion rates? Here see what Neil Patel has to say about how colors affect conversion rates.
How Colors Impact Conversion Rates
Please Your Visitors, Grow Your Audience, Convert More Customers, All With Your Colors
Understanding these statistics and optimizing your website colors to please your audience is crucial for increasing conversions and reducing bounce rate on your website. So, take the time to research which colors your demographic prefers and make an educated decision on your website colors, don’t just stick with what you like, give your visitors what they want.
Have you seen improvement in your conversion rates from optimizing your website colors? Do you have questions about website colors? Leave us a comment about it below!