SEO is a rapidly evolving industry with an ever increasing rate of search engine algorithm updates which means it is more important than ever to stay up to date with current information & best practices.
We understand how difficult it can be for business owners to try and stay on top of the flood of new information that is published everyday about internet marketing.
For answers to some of the more general questions surrounding SEO, please read our FAQ below by clicking on the questions to expand each section. For more in-depth information about implementing SEO please download our Step by Step to SEO Guides or visit our Blog.
There are many factors contributing to the success of your online presence and in today’s competitive landscape, improving your brand’s visibility can seem like a daunting task. We are here to help. We offer a wide range of SEO & Internet Marketing services all with the aim to make your life easier & increase your revenue from online channels.
WHAT IS SEO?
Search Engine Optimization
SEO is an acronym that stands for Search Engine Optimization. It is the practice of optimizing and promoting a website to rank in organic search results. The goal of an SEO campaign is to attain the best “natural” or “free” visibility in search engine results by optimizing technical website factors including each webpage’s content such as text, images, and videos. Off-site factors can also be optimized on web properties other than the website being ranked, such as local business listings or social networks.
Natural Search Results, Not Paid Search Ads
Unlike the organic search results we optimize your website for during an SEO campaign, PPC (Pay Per Click) search results are not “free”. These are search engine advertisements which businesses must pay a fee for each time they are clicked. These PPC ads appear above and next to the free organic search results.
Something You Do To Your Website and Beyond
There are many components to SEO. Search engines utilize hundreds of signals (estimated 200 currently) in their search algorithms when ranking your webpages. Some techniques involve optimization of webpages on your site but strategies go beyond your website to other areas of the web that require optimization. SEO can entail a lot of work depending on the search market competition, campaign goals, and penalization status of the website. In some cases search engines penalize websites and this penalized status can heavily impact the search engine visibility of a website.
WHY IS SEO IMPORTANT?
To Get A High Volume of Traffic
SEO is important for a number of reasons. First of all, for successful websites, on average 50% of total traffic comes from search engines. So, if you want your website to be successful, then ensuring that it is optimized for search engine visibility in order to successfully receive this traffic is very important.
To Get High Quality Traffic
Nowadays, roughly 97% of internet users utilize search engines to find products, services, reviews, and other information before they make purchasing decisions. So regardless of what you sell, or what message you are trying to share, search engines can often times be your largest and highest quality source of online traffic.
Search Engines Are Evolving
Search engines are constantly updating their algorithms and changing the factors that SEO’s optimize on websites. So, keeping up with the latest search engine updates to ensure that your website stays visible in search engines is crucial. Many website owners have lost substantial traffic after Google makes an algorithm update simply because their websites stopped ranking due to changes in the algorithm.
WHEN IS SEO NEEDED?
When Designing Your Website
It is important to plan for SEO as a foundation for your website and general online presence. So, ideally SEO is performed during the design and build of your website. This is ideal because it is most efficient to plan for keywords, information architecture, user design and other SEO factors before building your website as opposed to after.
After Building Your Website
That said, SEO can be implemented in retrospect, and still produce substantial results. There may be some limitations to how content can be re-organized or user design be changed without building a new website. However, most if not all SEO factors can still be optimized for significant measurable results to any pre-existing website.
After beginning an SEO campaign your website’s content, architecture, and files will be optimized for users and search engines. Additionally, there are on-going SEO methods that should be performed on and off of your website. On-going SEO practices which must be performed in order to maintain search engine rankings include, but aren’t limited to, updating and adding on-site factors such as content and other meta information, as well as building links to your website.
HOW LONG DOES IT TAKE TO SEE RESULTS FROM MY SEO CAMPAIGN?
This is a general question which will vary upon many factors. So, to provide a general answer 3-months is a good time frame to suggest to wait for results from your campaign. A couple of factors which will impact this time frame are the level of competition in your search industry or whether or not your website is penalized.
HOW MUCH DOES AN SEO CAMPAIGN COST
This varies on many factors such as the industry you operate in, the level of competition in your search market(s), the number of search markets you operate in, and the level of results you expect. We offer many levels of service and customize every campaign we work on.We have helped organizations reach there goals for hundreds of dollars per month in some cases, and thousands of dollars per month in other cases.
Why the Big Difference in Pricing?
One of the main pricing factors is the size of your website. For example, a local business owner with a 10 page website requiring optimization versus an eCommerce website with 10,000 product pages requiring optimization will obviously be footing a different bill for the labor. Another factor is the competition of your search market. For example, a local business owner with a small website in a competitive search market will require more inbound links to be acquired, increasing the amount of labor for the project. Contact us for a quote specific to your business goals.
WHAT CHANGES ARE MADE TO MY SITE DURING AN SEO CAMPAIGN?
When we begin your SEO campaign we will make some edits to your content to make sure that your target keywords are incorporated. Depending on your campaign we may add entire content sections to your site providing information to your users for search engines to rank in search results. One example of adding content to would be adding a blog and/or new blog posts to a website.
Another area we optimize at the beginning of an SEO campaign is the information architecture of a website. This involves restructuring navigational menus, url paths, and internal links.
Finally, we make some invisible changes to the source code of your website. These changes include optimizing CSS, HTML, Schema microdata mark-up, and META information.
Off-Site Changes, Primarily Linkbuilding
In addition to the changes we make to your website, we optimize your web presence, meaning we make changes to areas off of your website. This includes acquiring inbound links or building backlinks in the form of guest posting on related websites and linking to your website, claiming local business citations and website directories, optimizing social profiles, and more.
WHAT INFORMATION DO SEO REPORTS CONTAIN?
Custom Tailored Reporting
Our reports contain data from various sources of the best software in the SEO industry, such as Google Analytics, SEMRush and MOZ Analytics. We provide analytical reports on: keyword rankings in Google, Yahoo, and Bing, organic search traffic, goal conversion, social media activity and have worked with Mongoose Metrics providing call tracking with keyword level detail per recorded call.
WHY CHOOSE VOLUME?
Modern, Innovative Solutions With Old Fashioned Client Service
Our team takes a personal approach and works closely with you to fully understand and help realize your specific set of business goals. We stay dedicated to our clients, learning all we can about their business and researching their industry including the customers they serve. Our personal approach, along with our analytical and technical expertise, creates effective online campaigns that maximize your results.
Contact us so we can answer them today!